How to Hook Visitors in 3 Seconds on Facebook Landing Pages > 자유게시판

When someone lands on your Facebook ad or landing page they have less than 5 seconds to decide whether to continue reading or leave. That’s why you need to communicate value instantly. Your headline comes first — it should answer the question "What’s in it for me?" in the clearest, simplest way possible. Avoid jargon. Don’t say "leverage synergistic solutions". Use "Increase leads in one week". Get to the point. Use numbers when you can. Exact figures build credibility. Don’t just say "enhance performance" — claim "increase revenue by 40% in 7 days".

Place a supporting subheadline just underneath that gently elaborates — limit it to a single sentence. Show the transformation. Use a single image or short video that visually demonstrates the payoff. If you’re selling a meal plan — display vibrant, mouthwatering meals. If you’re selling an online program — feature a real person enjoying the results. People connect with emotion, not features.

Use exactly one directive — be unambiguous about the next step. Click here — eliminate alternatives. More choices = less action. Delete every non-essential element. No navigation bars — no secondary CTAs — no follower prompts. This isn’t your website’s main page. Its sole mission is to turn this visitor.

Break down benefits in bullet form, but keep them short. Always answer "What’s in it for them?". For example, buy instagram accounts instead of saying "we use AI technology" — say "you’ll save 10 hours a week".

Finally, add trust signals. Real quotes from real users — the logo of a trusted brand — offer a "no-questions-asked" money-back promise. These help overcome hesitation without slowing down the message.

Your goal isn’t to impress. You want them to believe this is the obvious choice. If the benefit hits them in the first 3 words — you’ve captured them.